The Movimento Turismo del Vino is a non-profit that began back in 1993. It consists of about 1,000 members from some of the top wineries in all of Italy covering all 20 regions of the country. Their mission is to expand the wine tourism industry in Italy, which is a major source of income for thousands throughout the country. It's to educate folks on the products of these wineries, while also demonstrating how the wine world in Italy operates through the traditions of the regions and wineries, along with the focus on being environmentally friendly and developing the territories in order to produce quality products for consumption.
From their website here are the goals of the Movimento Turismo del Vino:
- “promote wine culture by visiting the production sites;
- support the growth of tourism in all Italian regions with a strong winemaking vocation;
- qualify the wineries tourist services
- enhance the image as well as the economic and employment
outlook of the wine areas.”
So if you're fortunate enough to be in Italy at the moment make sure to visit your local wineries or drive to a new region and explore their wines. Otherwise, maybe considering checking out one of their events throughout the year and making a beautiful vacation out of it exploring a new region and incorporating in one of their events. Or, have you been to one yet and which one did you attend?